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Logo and name

The logo is a red chili drawn with straight edges, with a green stem. It has no outline and no text.

Logo on a dark background
On ink-0
Logo on black
On black
Logo on a light background
On bone
Logo on white
On paper
File Use
logo/chilichip-logo.svg The master. Use it wherever you can.
logo/logo_1024.png Where SVG does not work (social profiles, some stores).
logo/logo-workspace/ Working files. Do not use these in products.

How it is built

The logo has three shapes and three colours. These are the brand colours.

lit face #ff3030 shaded face #e42020 stem #2eac00

The light comes from the top left. The top of the chili is lit. The underside is one step darker.

The same idea makes buttons and cards look solid: one flat tone next to a darker flat tone.

Clear space

The SVG is a 256×256 square. The chili sits inside it with a margin of about one eighth of the width on every side. That margin is the clear space.

1/8 256 × 256 square

Keep the whole square. Do not crop closer to the chili.

Text, other logos and the edge of the page stay outside the dashed square.

Sizes

Where Smallest size Which file
Screens 24 px wide chilichip-logo.svg
Favicons and tiny icons 16 px A pixel version. See Small screens.
The console screen 16 px A pixel version, drawn with hard pixels.
Print 10 mm wide chilichip-logo.svg

Backgrounds

Dark neutral
Light neutral
Chili red: the chili is gone
Leaf green: the stem is gone
Other bright colours
Busy pictures and patterns

On a photo or a pattern, put the logo on a plain dark plate (ink-0) first.

Do not

Change the colours
Stretch or squash
Rotate
Add glow or soft shadow
Blur or use a low quality copy
Crop into a circle yourself

Also do not redraw the logo, add an outline, or place text on top of it.

The name

Write Not Why
chilichip Chilichip, ChiliChip, Chili Chip, chilli chip One word, always lower case, also at the start of a sentence.
chilichip console, the console VGC Zero The public name of the handheld.
Chili Platform, Chili Creator, Chili Beat chili platform, ChiliPlatform Products are two words with capitals.

There is no drawn wordmark yet. Until there is one, set the name in Syne ExtraBold, lower case, next to the logo:

chilichip
chilichip

The gap between logo and name is small because the logo already carries its own margin.

Not decided yet

A drawn wordmark, a one-colour logo and hand-tuned pixel logos are open. See Open questions.